I was brought on board to re-imagine the Wales Millennium Centre’s Festival of Voice visual Identity, which needed to appeal to different audiences and adapt to the expansive programme once it was announced.Building on the festival’s use of soundwaves back in 2016, I took the concept forward by experimenting with cymatics, a process where patterns emerge from playing sound, music and voices through water. Exploring cymatics provided an exciting platform to generate unique images that directly respond to the voices that were heard at the 2018 festival.